Yes we can. This now famous and much repeated slogan from the president elect of the USA and next 44th president, Barack Obama, is more than a campaign slogan. It denotes a long term strategy to get into the white house and make history as the first afro-american president. The question is, what made Obama succeed and what are the reasons for McCain's failure?. Beyond the technicalities (a perfect internet-based communication and social networking, etc) , which constitute the superficial layer, what are the key characteristics of candidate Obama that helped him in the way to reach his endeavor (core values)? on the opposite, why did McCain fail? what is it that went wrong not only in his campaign, but most importantly in his character, beyond the flops of negative adds and other political tricks?. Is there anything we can learn from this event that can help us boost a positive and successful spirit in our community?.